Friday, May 2, 2008

Serious Grass Roots Marketing

Super High Me features comedian Doug Benson and explores the situation with medical marijuana in California & US, focusing on the conflict between federal and state law and the explosive growth in medical marijuana dispensaries in Los Angeles over the past two years.

Sounds interesting right?

The producers (assuming credit goes here) came up with a so simple yet ingenious campaign -
'Roll Your Own Screening'
Essentially, if you want to screen the film before it drops in June they will send a DVD. Get a group together and show the film. All you cover is the shipping. Great low cost way to build buzz!
Click here for all info

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