RIM's BlackBerry Curve Outsells iPhone in Quarter
Research In Motion Ltd.'s BlackBerry Curve outsold the Apple Inc. iPhone during the first three months of the year, market tracker NPD Group reported Monday.
Boosting Curve sales was an aggressive "buy-one-get-one" promotion by U.S. carrier Verizon Wireless, owned by Verizon Communications Inc. and Vodafone Group PLC, according to NPD.
The marketing, and the Curve's widespread availability in the U.S., drove its market share 15% higher annually, while the iPhone's U.S. share fell 10%, according to NPD. The researcher did not provide unit sales figures for the devices.
Four major U.S. carriers sell the Curve. AT&T Inc. sells the iPhone under an exclusive arrangement with Apple.
Apple's iPhone 3G had been the No. 1-selling U.S. smartphone between June and December. An Apple spokeswoman had no immediate comment.
Overall, U.S. sales of smart phones during the first three months of 2009 were "steady" despite the recession.
Smartphone sales rose an anemic 1% annually, while revenue from sales dropped 2% on a dip in average smart-phone prices, NPD reported.
Tuesday, May 5, 2009
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