It didn't work last time or the time before that

so let's do it again!!
This seems to be the credo of the bigwigs at GAP and their agency which I will leave nameless. Once again GAP is teaming with Annie Leibovitz to create an ad campaign of celebrities in their clothes.
Hello, you've been down this road and your sales continue to drop?? How much money did you blow on the agency, photographer, celebs, ad space, etc, etc. How can they honestly think this time its gonna take?
How about realizing that people bypass the GAP and head to Old Navy for virtually the same items but significantly less expensive along with a slew of other reasons.

And here's a photo from the last blitz since it probably wasn't that memorable either....