So you can't swap endless cases of beers for one of these babies (click here for story) and Freitag bags are nothing new. But these two brothers (what it is with these creative, eco, entrepreneurial pairs - see my previous post on Mio) make rad bags & there's a new model - 'the Leland.'
If you are not familiar with Freitag - they are bags made from discarded bike inner tubes, seat belts, used airbags and truck tarpaulins.