Locavore

There is an article in Ad Age (click here) about the locavore movement and how big brands are scrambling to catch up, as usual...

It includes an interesting stat, albeit very outdated...
Every $100 spent at a local firm leaves $68 in the Chicago economy, compared with just $43 when $100 is spent at a chain store, according to the Andersonville Study of Retail Economics, published in October 2004. The study also found that for every square foot occupied by a local store, the economic impact topped $170, compared with $105 for a chain store.

All serving as a good reminder to visit the Farmers Market tonite!